Covenant Health

Coordinator Affiliate Marketing

Full Time, 80 Hours Per Pay Period, Days Shift

This position requires flexibility of hours, with some early mornings, extended days and weekends for internal and external events. Primary hours are Monday - Friday, 8 a.m. - 4:30 p.m.

Parkwest Overview:

Parkwest is West Knoxville’s premier medical facility and a top-performing heart hospital. In addition to providing the area’s leading cardiac services, Parkwest has been nationally recognized for award-winning care throughout our facility. Annually Parkwest is recognized by U.S. News & World Report as one of Tennessee's “Top 10” hospitals.

Position Summary:

Working under the direction of the hospital/affiliate marketing manager and the corporate director of hospitals marketing, coordinate and implement marketing, internal and external communication tactics, media relations activities, internal and community events in support of facility and Covenant Health marketing strategies.

Recruiter: Jason Shubert || jshuber1@covhlth.com || 865-374-5393

• Researches information and facts pertaining to the development of newsletters, ads, flyers, special publications, directories, direct mail, videos and other promotional This includes working with department staff, physicians and patients. Opens job bags and collaborates with graphic services and corporate writing staff to develop final product.
• Plans and executes on-site employee events including: JTE forums, employee recognition events, hospital specific foundation events, service awards, open houses, grand opening activities, and department receptions. Duties include planning events, producing exhibits and writing presentations, planning and coordinating food and supplies, developing publicity, setting up and implementing event.
• Develops, organizes, and conducts external health screening and hospital information events at businesses, community events, clubs and organizations including development of screens, coordinating with outside agencies, obtaining staffing, procuring equipment, developing collateral materials, transporting and overseeing implementation of event.
• Plans, coordinates and conducts physician speaking engagements onsite and offsite. This includes collaboration with host organization, coordinating physician schedules, assisting in the production of presentation materials, developing ad and publicity information, obtaining equipment, room set-up and overseeing implementation of event.
• Provides on-site assistance in implementing media events (planned and unplanned) including securing physician and professional spokespersons, setting up photo venues, managing media access and information and assisting with talking points. Shares on-call media responsibilities and assists in deployment of crisis communication for media, employees and community.
• Tracks and keeps an accurate record of hospital earned media (newspaper, other print, and television coverage) and special event activities in the Earned Media Tracker. Maintains photo records and other reports of marketing activities.
• Maintains daily updates and monitoring of hospital’s social media sites: Facebook, Twitter, and Tracks and assists in developing responses to incoming web “contact us” inquiries and comments.
• Coordinates and conducts hospital tours of visiting physicians and special visitors as requested.
• Coordinates onsite photography sessions for physicians, staff, featured patients and new service offerings. Manages photo files and releases.
• As directed, attends affiliate and health system meetings to provide marketing support and develop pertinent internal communication.
• Follows policies, procedures, and safety standards. Completes required education assignments annually. Works toward achieving goals and objectives, and participates in quality improvement initiatives as requested.
• Performs other duties as assigned.

Minimum Education:          

Bachelor’s degree in marketing, public relations, communications or similar field required.

Minimum Experience:        

Two (2) years marketing, media, public relations experience, with healthcare/hospital public relations experience preferred.

Licensure Requirements:    

None