Manager of Affiliate Marketing
Full-Time, 80 Hours per pay period, Day Shift
Covenant Health Overview:
Covenant Health is the region’s top-performing healthcare network with 10 hospitals, outpatient and specialty services, and Covenant Medical Group, our area’s fastest-growing physician practice division. Headquartered in Knoxville, Covenant Health is a community-owned integrated healthcare delivery system and the area’s largest employer. Our more than 11,000 employees, volunteers, and 1,500 affiliated physicians are dedicated to improving the quality of life for the more than two million patients and families we serve every year. Covenant Health is the only healthcare system in East Tennessee to be named a Forbes “Best Employer” seven times.
Position Summary:
Working under the direction of the Covenant Health Vice President of Marketing and Physician Services, together with the Chief Administrative Officers at each hospital, the Affiliate Marketing Manager executes marketing, internal and external communication tactics, media relations activities, internal and community events. This position develops and implements tactics in support of hospital and health system marketing strategy, assists in the development and monitoring of budgets and key success metrics in conjunction with the hospital and Covenant Health strategic plans. Additionally, this position engages frequently in outreach activities with physicians and community groups.
Marketing tactics including broadcast and print advertising, direct and database marketing,web based and social media marketing, physician relations, marketing and public relations events, media relations and internal communications.
Recruiter: Kathleen Rice || kkarnes@covhlth.com || 865-368-7313
Minimum Education:
Bachelor’s degree in marketing, public relations, journalism, communications.
Minimum Experience:
Three (3) + years marketing/ public relations experience with healthcare or hospital marketing/public relations experience preferred. Excellent organizational, relationship development and communication skills. Well versed in budget, data analysis, project management and outcomes reporting. Must possess excellent skills in writing, event development and execution, campaign development and production, and social media implementation. Managerial and problem-solving experience required. Must possess the ability to work against deadlines and excel in operating independently or in teams.
Licensure Requirement:
None
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